Is anyone else freaked out by the fact that the Handi-Snacks are excited to be eaten. I mean the cracker is even spreading cheese on itself. Kraft - don't put faces on my food. A cow had a face, so did the chicken - but I have come to terms with that. But giving them a smiling cartoon face that says, "eat me," is kind of sketchy. Give them a icon of some sort, the Tiger works for Frosted Flakes, the Captain works, the leprechaun works - why not do that for these guys. I am also picking up a racial vibe here - anyone, anyone.
Maybe it is just me, but when I saw a cracker spreading cheese on itself in the store it made me want to run the other way, not buy the product.
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